Lakewood Products Announces Critical New Hire

Suamico, Wisconsin – Lakewood™ Products is proud to announce the addition of Sara Lamson in the role of Sales and Marketing Representative.

A turnkey addition to a growing team, Sara joins Lakewood Products with over 15 years-experience in sales, and customer service, in various industries including outdoor and power sports. Her rich and diverse background also includes experience in management, human resources, and marketing making her an exceptional candidate for her newly appointed role. “Sara has proven to be a remarkable ambassador for Lakewood over the years. During that time, it became evident, that if we could find a way to further leverage her knowledge and skills to grow our brand, I had to find a way. Recently, when a position opened up, I knew exactly who to call and we were lucky enough to have her join the team. I am positive she will make a significant impact in her new role and look forward to working with her,” said Lakewood Products President, Steve Wagnitz.

Sara grew up rifle hunting in the Pacific Northwest and then began shooting archery and bowhunting in 2009 and has been immersed ever since. She has been a long-time ambassador for Lakewood having assisted the company with sales during the Archery Trade Association Show for the past 5 years. According to Lamson, the opportunity to work for Lakewood full time, in an industry she loves, was just too good to pass upon, so she made the move from Idaho to Wisconsin in early March.

“I couldn’t be more excited to join the Lakewood family full time. I have been an ambassador and friend of Lakewood for quite a while. The customer service, lifetime warranty, and the fact that all the bow, rifle, and fishing cases are made right there in Wisconsin adds to the fact that they are the toughest, most durable cases on the market today. I have flown with them, packed them into the back of a truck and piled tons of gear on top of them traveling all over,” said Lamson. “I can’t wait to contribute to contribute and help the company grow even more!”

About Lakewood Products:

Lakewood™ Products offer no nonsense option for serious hunters, shooters and fisherman, who demand functionality and durability. All Lakewood Products Soft-sided hard cases are constructed of dependable, premium-quality materials, 100% Made in the USA and are Guaranteed for Life – including the zippers! For more information on Lakewood Products Soft Sided Hard Cases for hunting, fishing and the outdoors, call 1-800 US BUILT (872-8458), visit, or follow on Facebook or Instagram